Wendys - 7606 Words

Wendy Company Report to the Turnaround Committee Prepared By: ABC Consulting, LLC Bryant Perez August 12, 2013 TABLE OF CONTENTS Page Executive Summary Background Competition and the Market Field Reports and Competitive Analysis Problems Recommendations Summary Pro-Forman Income Statement Pro-Forma Balance Sheet Notes to Pro-Forma Statements Appendix A: Competitors amp; Ratios Appendix B: Field Reports Appendix C: Product Analysis Appendix D: Restructuring Timeline Executive Summary Wendy’s is currently the world’s 2nd largest quick-service hamburger company, operating 1,438 stores and franchising 5,177 store in the U.S. and 27†¦show more content†¦and 27 countries In 1970, Dave Thomas opened his second store which featured a state of the art drive-up window. In 1976 Wendy’s went public and opened its 500th store. In 1979, Wendy’s introduced the still popular â€Å"Where’s the Beef† advertising campaign. Following Dave Thomas’ vision, Wendy’s commits to ‘redefining quality’. Wendy’s states â€Å"our promise is to only use the freshest ingredients to create the best-tasting food for you. Quality is out promise and our recipe.† To that end, Wendy’s uses ‘fresh never frozen’ ingredients and make its food to order. In national taste tests, Wendy’s consistently outranks the competition in terms of quality and taste. Competition and the Market Wendy’s falls into the Quick Service Restaurant (QSR) industry. Their market is primarily driven by the demand from consumers for fast food products and services. This industry strives on high volume, low cost, and speedy service. In this industry it is not uncommon for food to be pre-prepared and re-heated for consumption. The result of this is customers are able to eat a familiar meal at each location, with standard menu’s and marketing across the entire market. Headquartered out of Columbus Ohio, The Wendy’s Company competes worldwide. With the majority of their operations in North America/Latin America, unlike their competitors Wendy’s has yet to venture in toShow MoreRelatedWendys International, Inc.1409 Words   |  6 PagesBurger King holding shares of approximately 2% each. Even though Wendy’s is number three in the hamburger chain, in 1990 Wendy’s was voted as having the best food in fast food burgers business, the best menu variet y and the most pleasant atmosphere. ANSWERS: Wendy’s is attempting to set themselves apart from their primary competitors of McDonald’s and Burger King by focusing on the following strategic advantages approaches: 1. Wendy’s website is user friendly and it shows that the company notRead MoreWendys Costing Methods4208 Words   |  17 PagesUVA-C-2206 WENDY’S CHILI: A COSTING CONUNDRUM What happens to a successful company when it loses its founder, senior chairman, advertising icon, and beloved leader? That was the question being asked about Wendy’s International, Inc., in January 2002 after Dave Thomas, 69, passed away from cancer. In the words of Jack Schuessler, the company’s chairman and CEO, â€Å"Dave was our patriarch. He was the heart and soul of our company.† Without him, the company would never be the same. However, Dave Read MoreManagerial Accounting -Wendys937 Words   |  4 PagesPam Powers MBA 516 Case Study: Wendy’s Chili: A costing Conundrum Dave Thomas was a man with a vision. He began his career in Columbus, Ohio in 1969 when he purchased a Kentucky Fried Chicken (KFC) franchise that was unprofitable. Dave turned that franchise into a profitable business and sold it back to KFC at a substantial profit. Dave had also co-founded Arthur Treacher’s Fish amp; Chips and was very familiar with the quick-service industry. However, hamburgers were Dave’s favoriteRead MoreCase Analysis: Profitability of Wendys Chilli.1657 Words   |  7 PagesDave Thomas, the founder of Wendys restaurant, opened his first restaurant on November 15, 1969 in Columbus, Ohio. Dave was born in Atlantic City, New Jersey on July 2, 1932. He was adopted at six weeks old by Rex and Auleva Thomas. Dave moved from state to state with his father when his mother passed at the age of 5. At the age of 12, Dave obtained his first job at a restaurant in Knoxville. Thus, he began his love for the restaurant business. At the age of 15, Dave drop ped out of high school toRead MoreWendys: Change Over Time Essay examples1780 Words   |  8 PagesHow and why has Wendy’s changed over time to become the restaurant it is today? Wendy’s is a quick serve, fast food burger chain, and is famous for their square patty, fresh, never frozen hamburgers. They are also well known for their catchy advertising and slogan’s. 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When one is choosing to eat at one of these restaurants, they may just simply choose one without evaluating things such as food quality, prices, and service experience. Two of these major food chains are Burger King and Wendy’s with Wendy’s placing third out of the most popular food chains in the world behind MacDonald’s and Burger King. When passing by one of these places, the first thing consumers notice is the huge sign in front of the restaurant whose main purpose is to attractRead MoreEssay about Organizational Structure- Mgt/2301127 Words   |  5 PagesMartha Miranda MGT/230 6/20/12 Kelley Parker Abstract The central thesis of this paper examines the organizational structures of McDonalds, Burger King, and Wendy’s food restaurants. It will examine the comparison and contrast of the organizational structure of McDonalds with Burger King, and Wendy’s Corporations. What functions influence McDonalds, and explains how the organizational design helps determine the structure that best suits McDonalds needs, as a business. OrganizationalRead MoreMcdonald’s Essay2988 Words   |  12 Pages There is much reluctance of competitors to imitate the successful efforts of another firm in their industry. And the only way to be successful by imitating is to beyond the original one. This idea can be proved by the example of McDonald’s and Wendy’s. McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated byRead MoreSwot Analysis : Burger King1234 Words   |  5 Pageswas definitely one of its strongest asset. 2- WEAKNESSES: Wendy’s also offered several unique products such as Frost’s and Spicy Chicken Sandwich, as well as many healthy alternatives like salads, baked potatoes and even chili. 2-WEAKNESSES: There is a one weak point in Wendy’s business plan is that there was the lack of an easily recognizable product comparable to McDonald’s Big Mac or Burger King’s Whopper. 3-OPPURTUNITIES: Wendy’s, early on sought to distinguish itself in a rapidly growing