Contemporary Strategy Business Analysis

Question: Discuss about the Contemporary Strategy Business Analysis. Answer: Introduction: Globally, there are various organizations which are started by business persons. The firms are created with the aim of making profits while others for the objective of helping the community or for charitable works. Organizations can be owned by individuals, other business, groups, etc. Management deals with how the activities of any organization are run for the achievement of the ultimate goals. Management is carried out by the owners of the team or by delegating the work to the managers but which surveillance of what happens in the business. All organization has a goal to achieve and to do so they must have clearly stated strategies which are mainly the guidelines on how work is done effectively. Guidelines also state the rules and regulations that govern the organization hence solving any disputes that may arise anytime. The community or the consumers of the company products or services are the markets of the group. Market share is the extent of a market that the organization contr ols and it determines the amounts of sales it makes. Big market shares lead to high profits for the group thus its success, and a small market share leads to losses leading to organization failure. Anybody can be open and do business within the countries boundaries while other agencies' can do business in other nations outside the origin country's boundaries. Carrying of business globally is doing business in all over the world without any limitation. The global market is a technique of any business to expand its markets. These document outlines giving example management of any organization in the world market. Changes in the business world have changed the execution of business activities. Technology has to lead the world to be a global market for creativity and innovations. People all over the world can communicate freely and easily with each other as communication is effective. These are international business which enhances globalization. International trade may be by the company selling the goods or services to foreign countries through brokers or setting up branches in the countries. Globalization is simply the opening of the world to enable people to do business all over the world making them have a wider market for their goods and services they produce. Globalization has done business to look for new markets, raw materials, labor both skilled and non-skilled all over the world and this has increased sales and cut on the spending costs. However, business globally has led to many shortcomings like posing a great challenge to the countries companies as international companies have enor mous resources, it exposes the business to high risks as there is an uncertainty of the business success or failure. May lead to misunderstandings in the management of the different branches in the foreign countries, etc. Coca-Cola company is a beverage company producing non-alcoholic drinks which are ready for the human consumption globally. The company in the Asian Pacific Region has branches in Australia, New Zeeland, Indonesia, Papua New Guinea, Fiji, and Samoa. Over the past years, the company has grown to be a multi-billion international company making massive sales. The sales have resulted in high profits margins for the company and its success. It is one of the leading competitors in the beverage industry as it's a market leader. The company success is due to the management when the strategies of doing business are clearly stated making operation easier. The company has qualified managers with experience and staff knowledgeable of the requirements. Through the apparent observance of the 4p's of management the company has grown tremendously. The 4p's are; planning the execution its activities in the best manner, prioritizing the requirements of the organization dealing with matters as per their urgency, perspective which is checking all the possibilities of the business as they are faced with many risks and eventually being patience in the firm. International trade does not immediately after the commencement of business start making profits, but it may take time, and thus patience is needed to achieve the intended goal and objectives. Consistency is key to attract the market to have total trust in the goods and services offered. Coca-cola company has done promotion of its products through intensive advertisements throughout the world. These has popularized the brand and created awareness among the people. Additionally, it motivates both the employees and the customers building loyalty. Employees are given salary increment, job promotions, etc. while the customers get price discounts, free samples among many other things from the company. Corporation values the stakeholders, and this reduces the wrangles or disputes experience (Armus, 2005, p.273). According to H. Igor Ansoff (1957), business leaders must have strategies when trying to ensure the growth of their businesses. Growth is in four quadrants which are market development (a new market for the existing products), market penetration (existing products for existing market), diversification (new markets for new products) and product development (new products for the existing markets). International business means going into a new market, and they may choose to use the existing products of their companies or simply through creativity and innovation create new products to sell in the new market. Therefore, it is the work of the management team to make the right decisions on the diversification strategies. Since international business has high risks actions must be taken with caution not to cause failure of the firm (pp.113-124). Finally, all business activities are not a guarantee of success, but it is for the management to manage all the stakeholders, control all the activities it undertakes, offers proper leadership and make the right decisions. All these factors lead to better management and success of the business. International trade is beneficial for any business but only when adequate research is undertaken to ensure few or no mistakes made. Business must organize themselves to be more competitive in the international market to able to take advantage of globalization. Planning of duties must be well, and all stakeholders hold responsible for their actions. Accountability should be for all without any discrimination to ensure growth and development of the business (Griffin, and Pustay, 2012). Bibliography Ansoff, H.I., 1957. Strategies for diversification.Harvard business review,35(5), pp.113-124. Armus, S., 2005. Coca-Cola Company.France and the Americas: Culture, Politics, and History: A Multidisciplinary Encyclopedia,1, p.273. Berry, C.H., 2015.Corporate growth and diversification. Princeton University Press. De George, R.T., 1993. Competing with integrity in international business. Grant, R.M., 2016.Contemporary strategy analysis: Text and cases edition. John Wiley Sons. Griffin, R.W. and Pustay, M.W., 2012.International business. Pearson Higher Ed. Miller, K.D., 1992. A framework for integrated risk management in international business.Journal of international business studies,23(2), pp.311-331. Porter, M.E., 2008.Competitive strategy: Techniques for analyzing industries and competitors. Simon and Schuster. Rajagopalan, K.K., 2016. Global trends in supply chain management.ZENITH International Journal of Business Economics Management Research,6(1), pp.99-112.